Facebook is the biggest social networking site on the internet with millions of users who are almost active unlike other social networking websites. Orkut and the Google plus could not break the speed of this social networking giant making it the topper on the charts.
If you are wondering how that is possible to make money on or through Facebook, it lies in the fact that; Integration of your products or websites to Facebook is the first step. You should be able to drive the most of the traffic to your products or website.
This is possible when you have large number of followers on your Facebook account. Not only these followers are loyal but also they make it viral, spreading of your product in the network from friends to friends.
Apart from the normal account Facebook also provides fan page to promote your local business, company, brands or products. Small business or a big one, everyone looks at Facebook because of this fan page. With this you can make more connections after which you can encourage and inspire fans to be your loyal customers.
Facebook is different from other social networking sites in a way it provides access to a lot of plug-ins. You might have seen the Facebook like button on many websites, when you click on the like button you are actually becoming a fan of that page. These kinds of plug-ins are useful to bring more traffic to your Facebook fan page or to your website which in turn brings more leads. You need to post all the updates on this fan page so that you are always closer to your fans or followers.
There are many ways to boost your business on Facebook and earn money; some of them are:
1. Developing Applications for Facebook:
If you have programming knowledge and good at that then this is for you. While some Facebook users come online to see the updates from friends and chats some are always looking at new experiences. Most of them are looking for games, food travel or love. There are many third party developers who are not actually related to Facebook but still develop applications like games for Facebook users.
Foodspotting is an example of third party application integrated to Facebook which tells you about the wide variety of foods and their availability. Another important application which everyone knows is the games on Facebook.
Most of the games what you see on Facebook are developed by third party developers. How that is bringing money is that; if you have played any games on Facebook you might have seen the option of buying credits so that you can complete the game faster. What happens is that when the user pays to buy credits, the revenues are shared between Facebook and the third party developer who has actually developed the game. This program is called the New Payer Promotion.
This is one of the examples and many works in this fashion. You can find them at their blog.
2.Promote Products on Facebook Fan Page:
Although you can’t directly sell products with your Facebook profile but you can promote your products or brand. If you don’t have your own product, you can even do the affiliate marketing of selling some other products for a commission. You can do this through you fan page.
The main task lies in attracting users to like your fan page and become followers. The more likes you have the more business you will have. Much of the time the fan page becomes viral and reaches friends of friends. In order to keep more traffic you need to post the updates often. You should never ask you followers to buy the product but always put the good points about the products so that they are allured to buy it.
You should always have the Non-business stuff mixed with the business stuff for better results.
3. Facebook Market Place:
If you are worried that it’s not possible to sell directly on Facebook this is the place you are looking for. On Facebook marketplace you can sell, buy, rent, trade and recommend. It’s well organized and a good place to see what your friends are actually buying or selling.
It also gives the flexibility of looking for products only in your area or city. You can also see the market place by category of the products and by the activity of your friends.
Shopping Mall by Payvment:
You can launch a free store on Facebook which is actually interesting. This is e-commerce solution on Facebook.
According to their description “Shopping Mall on Facebook is your place to discover great products and deals from thousands of brands selling on Facebook"
4.Facebook Ads:
With Facebook ads you can reach 800 million people where they connect and share with each other. The biggest difference between Google AdWords and Facebook ads is that in Facebook you can choose the display option even by age and interests. This is because Google AdWords ads can be seen anywhere on the internet, but Facebook ads only after people log in to their account.
You can test simple image and text-based ads and use what better works. You have both options of either clicks (CPC) or impressions (CPM).
